I am a strategic planning and marketing professional who enjoys developing integrated customer relationship management programs designed to increase retention and market share across multiple sales channels. Interested in networking with fellow business intelligence or SAS Real-Time Decision Manager practitioners to enhance my knowledge, skills, and understanding of emerging trends impacting the marketing of goods and services in today’s competitive global marketplace.

Within the website rodcain.com I have attempted to share samples of business-to-business and business-to-consumer channel marketing experiences partnering with internal and external stakeholders to leverage KPI analysis and modeling to drive product, service, or segmentation strategies. These cross-operational initiatives were supported through the integrated execution of brand positioning, database, CRM, web, email, print, television, direct mail, telemarketing, radio, field sales, collateral, e-newsletter, sponsorship, event, public relations, trade show, experiential, and channel marketing tactics.

The essential purpose of my postings is to foster a dialogue among fellow strategic planning practitioners by sharing information and links, as well as discussing direct marketing best practices and tricks of the trade. I also approach the website and social media extensions as a way of honoring my mentors at Pioneer, Meredith, Rodale, and Samsung who were so generous in sharing their knowledge and experience. I hope you find the information interesting, entertaining, and useful for your journey.