Can Artificial Intelligence Improve Engagement Between Humans?

Machine learning and the automatic execution of work dominated the business headlines (New York Times, Forbes, Wired) for most of the past year and has been primarily focused upon how potential utilization of 
Investments in Robots
artificial intelligence by businesses could eliminate many existing opportunities for humans to work. Research from many government agencies (OECD, Executive Office of the President), behavioral economists, and private research organizations (AAAI, Future of Life Institute, Council on Foreign Relations) indicates this probability is highly likely in the long-term.

If this is true, should a business leverage these leading future of work indicators in the short-term to capitalize upon potential opportunities by integrating Continue reading

Is Real-Time Marketing a Solution for the ROI Paradigm?

If you are a practicing marketing professional it’s very likely you’ve heard the infamous words of Philadelphia retailer John Wanamaker, “half of my advertising budget is wasted, I just don’t know which half”.john_wanamaker_retailer You’ve also likely read white papers, watched TED Talks, or attended industry trade shows and annual conferences proclaiming the latest technological platform as the answer to this significant strategic question.

Yet over a century later it appears the U.S business pioneer’s statement is still likely true. How else can you explain away the increase in pressure upon CMO’s to improve the customer experience, business bankruptcies, and the recent consumer protection legislative initiatives (e.g. European Union’s globally spreading GDPR, Facebook’s Privacy Policy Testimony)?

So how could one of the latest marketing buzzwords be the answer?

Because when you are correctly utilizing real-time marketing  intelligence flow principles every customer or prospect inquiry will be Continue reading